Emily Choi

Portrait of Emily Choi

Senior Designer

Emily is passionate about using systems thinking and design to create new pathways for organisations. She is driven by understanding and reframing complexity to bring forth tangible ways for change.

Emily's systemic practice leverages her degrees in Transdisciplinary Innovation and Visual Communication to shape elegant and impactful narratives. She weaves together form and function, ensuring her work resonates and connects deeply with audiences to understand complex challenges. Her impact can be seen across past projects working to shape the future of transport, social enterprise & sustainable development, and health systems.

Emily extends her passion for systems into her personal life by supporting the next generation of innovators by sharing her insights in coaching and speaking roles at Startmate and the University of Technology Sydney. She spends her time exploring and connecting with local and global communities, finding inspiration in these social systems. Through these diverse interests, Emily enriches her creativity, bringing a multidimensional perspective to her systemic work and the outcomes she creates for her clients.

Newsletter

Once a month: one systems idea you can use, one thing we learned in the field, no announcements.

Our next event

Executive wargame

Sydney, late February or early March 2027

Date to be confirmed

Rehearse decisions under pressure with an adversary pushing back.